Coach Launches "Tabby Pop Up Activation 2024" In Hanoi
Coach launches the Tabby Pop Up Activation 2024, a vibrant pop-up celebrating self-expression and focusing on the iconic Quilted Tabby bag.
This pop-up reflects the house's hometown vision of crafting unique experiences. The event will be held at Lotte West Lake Hanoi, a multifaceted pop-up that honors the central values of Coach, it’s touring the world with stops in Tokyo, Bangkok, Melbourne, and now Hanoi, from June 21 to June 23, 2024.
Embedded within Coach's Spring 2024 collection narrative of embracing authenticity, the pop-up echoes the theme of "The Courage to Be Real.", encouraging self-expression and personal exploration as visitors discover the Quilted Tabby bag collection. This space offers visitors an exciting and creative experience. The Pop-Up Activation captures Coach's vision of crafting unique experiences that inspire confidence and captivate the community on a deeper level, inspired by the expressive spirit of today's generation.
Featuring a joyful shade of canary - the signature color of the pop-up—the event includes multiple activations. A giant Tabby sculpture pays tribute to one of Coach's most iconic bags and the namesake of the pop-up, the Tabby Bag. Additionally, there will be a Coach F&B Cart, offering Tabby-shaped cakes paired with special coffee and tea drinks.
The Tabby Pop Up Activation also provides visitors with an exclusive journey to explore a specially curated collection of Quilted Tabby bags, capturing bold new shades inspired by the expressive palette of the “Colorful World” featured in the house’s virtual "Find Your Courage" campaign. Among these, the limited-edition daisy print and a signature quilted yellow design that mirrors the pop-up’s theme.
The opening event will be attended by singer Min, one of Coach's friends, along with famous KOLs such as Quang Hung Master D, Duy Khanh, Erik, v.v..
This exciting pop-up is a chapter in Coach's ongoing narrative of Expressive Luxury, an ambition to transcend traditional retail and forge genuine connections through unforgettable experiences. The journey of the Tabby is only beginning!
