Tudor unveils a new boutique on iconic Dong Khoi street in HCMC

Tudor, the esteemed Swiss watch brand renowned for crafting high-quality watches that offer a perfect blend of style, reliability, and affordability, proudly celebrated the grand opening of its latest boutique situated on Dong Khoi street.

Nestled in the heart of one of the city's most prestigious thoroughfares, this boutique epitomizes luxury and sophistication, catering to discerning clientele in search of timeless elegance. 

Styled in the brand’s iconic colours – black, red and white – the Tudor boutique has been designed with unique materials to create a bold and distinctive image of the brand’s identity, reflecting its innovative timepieces. Elegantly furnished and designed with a range of materials, used in a clean, streamlined and uncompromising manner, the contemporary Tudor store allows customers to truly experience the brand.

The opening event was a celebration of heritage, craftsmanship, and luxury. Festivities kicked off with a traditional Lion Dance, symbolizing prosperity and good fortune. Following this captivating performance, guests were invited to witness the official ribbon-cutting ceremony, marking an important milestone of Tudor in Vietnam.

"We are thrilled to unveil our newest Tudor Boutique in vibrant Ho Chi Minh City," said a representative from Tudor. "With its rich history and vibrant culture, Vietnam is an ideal backdrop for us to introduce our brand to watch enthusiasts and aficionados. It's an opportunity to experience firsthand the celebrated robust construction, precision engineering, and timeless design of Tudor watches.”

Mr. Thanh Hai Tran, General Manager of The Hour Glass Vietnam. 

“The Hour Glass and Tudor share a longstanding relationship that has flourished over four decades. It’s a testament to our enduring commitment and shared values. The opening of our new Tudor Boutique in Ho Chi Minh City marks a significant achievement, made possible by the unwavering dedication of The Hour Glass team and the timeless appeal of Tudor watches. This milestone not only underscores the growing appreciation for Tudor's craftsmanship and ethos in Vietnam but also highlights the dynamic growth trajectory of our partnership. We are excited about the future possibilities and the continued journey of Tudor and The Hour Glass in Vietnam," remarked Thanh Hai Tran, General Manager of The Hour Glass Vietnam. 

The immersive event experience extended within the boutique, where guests delved into the intricate world of TUDOR watchmaking, particularly focusing on the Tudor Black Bay, distinguished as a Master Chronometer certified by the Federal Institute of Metrology (METAS).

Delving into the Master Chronometer certification process, guests gained insights into the watch's key functional characteristics, encompassing precision, magnetic resistance, waterproofness, and power reserve capabilities.

This educational journey seamlessly transitioned into guests exploring the fascinating production narrative behind each Tudor timepiece, spotlighting the brand's dedicated manufacturing facility in Le Locle, Switzerland. Completed in 2021, after three years of meticulous construction, the Manufacture epitomizes the harmonious blend of traditional watchmaking craftsmanship and cutting-edge production techniques.

At the heart of the event were the dedicated Tudor watchmakers, who passionately shared their experiences and showcased the intricate artistry and forward-thinking philosophy woven into every Tudor timepiece. With a workforce of 150 skilled artisans, Tudor’s manufacturing operations underscored the brand's unwavering commitment to offer the best possible watch at the best possible price to the consumer.

Guests also learned about the exclusive Tudor Black Bay Fifty-Eight Bronze Boutique Edition in a dedicated bronze module, where they immersed themselves in the unique process of crafting this timepiece from a bronze alloy. The grand opening not only introduced a new TUDOR Boutique but also celebrated the brand’s daring spirit – a seamless blend of innovation, pursuit of excellence and celebration of horological craftsmanship.

Tudor Boutique
Add: 129 Dong Khoi street, District 1, Ho Chi Minh City
Tel: 028 3535 5744
Opening Hour: 10:30 – 20:00, Monday to Sunday