Quiet Luxury and the television series “Succession”

Undeniably, the TV series Succession released by HBO has brought the quiet luxury style to the surface.

The rise of quiet luxury

Let's talk a little about quiet luxury, a style that only those who truly have status and ability can pursue successfully. Up to now, there is still no official answer to the question "What is quiet luxury?". However, quiet luxury clothing can be described as products without logos or hidden logos, finely crafted seams, premium materials, and, of course, extremely expensive, which are characteristics of quiet luxury apparel, incredibly costly. The name quiet luxury also partly represents its nature: luxurious and silent.

Over the years, quiet luxury has still existed but has not received much media attention. Until recently, especially since part 4 of the series Succession - a series produced by HBO - received a lot of attention, this fashion style reserved only for the upper class also followed suit, “floating to the surface”, is mentioned more often.

Set in the context of the Roy family - the owners of an international media corporation, Succession depicts the lives of the upper class with stories about power, money, politics, and family love. Worth mentioning, through the film, fashion also becomes an issue of special interest to the media. For example, the Tom Ford bomber jacket worth $6,490 and the Loro Piana cashmere baseball cap ($500) "accidentally" made the character Kendall Roy (played by Jeremy Strong) become a 'fashion phenomenon' this year. 2023.

On the left, character Kendall wears a Lyocell & Cotton-Blend T-shirt ($240), stretch slim-fit denim ($750), suede bomber jacket ($6,490) - all from Tom Ford. He wore a cashmere baseball cap ($625) from Loro Piana and eyeglasses from Jacques Marie Mage ($750).

Quiet luxury: a style as near as far

Quiet luxury refuses to express its value through logos. From the Loro Piana cashmere baseball cap to the elegant calfskin and polyester Lanvin sneakers, all the items that appear in the Roy family closet are always expensive, but only a few people in the “circle” can recognize them. That is also the attractive point of this style.

Logan Roy and the Ralph Lauren Purple Label Wrexham Field jacket are now sold out.

Neutral tones, light materials, elegant silhouettes, no logos or hidden logos, can be worn throughout many seasons, etc. Quiet luxury cabinets are closely linked to minimalism style, but the elements listed above also show you how far the "distance" is between minimalism and quiet luxury. Among them, tailor-made/custom-made goods are always the top choice. Quiet luxury clothing must be highly functional, serve practical needs, be durable, and last the test of time.

Style is something that money cannot buy, and quite luxury is the most understandable example.

Shiv Roy female character with Loro Piana sweater ($1,175), Stel McCartney tapered pants ($795) and Irene Neuwirth ($5,190) 18-karat gold diamond bracelet.

In an interview, Michelle Matland - Succession's stylist - shared that she can look to mid-range brands for some outfits. However, for the character Kendall Roy, it is always Tom Ford, Gucci, Loro Piana, Lanvin and the best products on the market. Because through each item, the status and status of the character will also be clearly reflected.

Why is quiet luxury receiving special attention from the community now?

First, the recent change in global fashion trends. Consumers and designers move away from flashy looks, big logo designs, monograms or logomania.

Along with that, the young generation pays a lot of attention to environmental protection, green fashion and sustainable lifestyle. They aim for long-term items instead of trends that will quickly pass. More importantly, they carefully consider and are willing to spend money on products with high applicability and good quality.

It can be said that those who pursue the quiet luxury style are "one step ahead of their time". They invest in quality wardrobe instead of quantity, buying less but getting more use out of it.

Why are viewers interested in the Succession wardrobe?

The Instagram account dedicated to the costumes of the characters in the current series has attracted more than 100,000 followers. This is enough to show that viewers' interest in fashion styles is "surpassing" these trends.

Frankly speaking, the Roy family's concern is not on the wardrobe, because they have more things to think about than "what to wear to go out tomorrow". That doesn't mean they will let themselves appear sloppy. They focus on aesthetics and quality. Bags printed with a large logo of a famous fashion brand or with a monogram pattern at a high price are luxury. But luxury doesn't suit the Roy family's aesthetic.

Kendall Roy, currently holding the position of division president of the group, is the eldest son in the family, he is an obvious 'successor'. According to the movie, Kendall always chooses a pair of shoes carefully before appearing at parties. Not because they look stylish, but as a 'power play'. In addition, he also owns a collection of famous Loro Piana hats, attracting a lot of attention from the community.

For the character Shiv Roy (played by Sarah Snook), the billionaire's only daughter, Michelle Matland has prepared the most luxurious outfits. Through each period, fashion styles also evolve along with the characters. She favors tailored suits, knit dresses, turtlenecks and sometimes evening dresses. But they all have her color code: gray, black, brown and beige. Contemporary brands such as The Row, Monse, Emporio Armani, Reiss, etc. are the top choices.

To own a wardrobe like Shiv or Kendall's is indeed not an easy task, but consulting the style and making a few suitable choices is still the perfect choice. Facing the trend of promoting practicality and sustainable lifestyle, costume inspiration from the Succession series is a great example.