Discover Thailand – Destination of the Year 2025, According to Travel + Leisure

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Renowned for its captivating culture, diverse cuisine, and breathtaking natural beauty, Thailand has recently been honored as the top global destination for travelers in 2025 by the esteemed U.S. travel magazine, Travel + Leisure.

Thailand: Leading Travel Destination of 2025  

Expressing excitement, Chompu Marusachot, Director of TAT New York Office, shared:  

“We look forward to welcoming more travelers to experience Thailand' unique allure through five must-do experiences: Must Taste (the flavors of Thailand), Must Try (local activities), Must Buy (authentic products), Must Seek (hidden gems and once-in-a-lifetime moments), and Must See (celebrated culture and festivals)”.

Thailand is celebrated as a rich travel destination offering a diverse range of experiences - from thrilling adventures and serene wellness retreats to luxurious services. Whether you wish to explore the bustling streets of Bangkok, immerse yourself in the tranquil forests of Isan, or relax on the southern islands, Thailand knows how to enchant its visitors with its allure.

Taste – The Flavors of Thai Cuisine  

Bangkok’s culinary scene is a major draw for many visitors, featuring a harmonious blend of Eastern and Western influences, particularly shaped by neighboring countries like India, Indonesia, Myanmar, and China.  

While embracing innovation, Thailand’s cuisine remains deeply rooted in its essence. Street food in Thailand is an unmissable experience, with iconic dishes such as Tom Yum, spicy and sour Som Tum salad, Pad Thai, Khao Pad (fried rice), and mango sticky rice - favorites often brought back as gifts by Vietnamese travelers.  

Try – Local Activities

Thailand is famous for its magnificent and sacred temples, boasting impressive architecture and intricate designs that tell fascinating stories. Visit Wat Phra Kaew, Wat Pho, Wat Arun, or Wat Phra That Doi Suthep to experience the serene Buddhist culture, admire grand structures, and enjoy moments of tranquility while making heartfelt wishes for your loved ones.

Don’t miss adding floating markets to your itinerary. These vibrant markets immerse you in local culture with their colorful atmosphere, bustling activity, enticing food aromas, and warm, friendly interactions.  

For a relaxing escape, rooftop bars offer the perfect setting. Gaze at the distant horizon, admire the sunset, watch the city lights come alive, and let the gentle breeze play with your hair. Whether you’re gathering with friends, enjoying solitude, or seeking vibrant nightlife, rooftop bars cater to every preference.  

In northern Thailand, Chiang Mai awaits with its significant temples, mountain trails leading to hill tribes, elephant sanctuaries, bustling night markets, and cooler weather compared to Bangkok.  

Seek – Hidden Gems

Explore the ancient city of Ayutthaya, once a global trade and diplomatic hub and among the world’s largest urban centers. Although destroyed in the late 1700s, its ruins are now recognized as a UNESCO World Heritage Site.  

Visit Chatuchak Night Market to shop for local items ranging from clothing to accessories, enjoy snacks, or indulge in spicy hotpot dishes.  

For beach lovers, immerse yourself in the turquoise waters of Koh Phi Phi, feel the soft white sand under your feet, and capture picture-perfect moments while sipping on fresh coconut water. Alternatively, visit James Bond Island, known for its coral reefs, lagoons, and caves, famously featured in The Man with the Golden Gun. A boat tour is the best way to explore this iconic destination.  

See – Cultural Events and Festivals  

Thailand’s rich traditions and rituals give rise to many distinctive events and festivals. Highlights include Loi Krathong and Yi Peng, where paper lanterns carrying wishes light up the sky annually, drawing countless tourists. Additionally, Songkran, Thailand’s New Year celebration, turns into a grand-scale water festival.  

Shop – Local and Authentic Products

Beyond handcrafted local goods, Thailand boasts some of the most bustling shopping centers in Asia. Bangkok is home to CentralWorld, one of Asia’s largest malls; Terminal 21, known for its mid-range offerings; Platinum, specializing in local fashion; and MBK Center, known for affordable services. High-end malls like Siam Center, Siam Paragon, and Siam Discovery provide an extensive range of brands, offering unparalleled shopping and leisure experiences.

Thailand’s recognition as the Destination of the Year 2025 reaffirms its position as a travel paradise. From cultural exploration and culinary delights to luxurious relaxation, this vibrant destination offers something special for every traveler.