Luxury Resorts and High-End Brands: A Perfect Match for Exclusive Experiences

Private relaxation spaces with unique architecture in stunning locations—these features that make luxury resorts irresistible to high-end customers are catching the eye of luxury brands. Join WOWWEEKEND as we explore some of the most popular collaborations between luxury resorts and top-tier brands in order to create unparalleled experiences for their discerning clientele.

Four Seasons Bahamas Resort x Jacquemus

French fashion house Jacquemus has teamed up with the esteemed Four Seasons to offer an unforgettable summer 2024 experience. At Four Seasons Bahamas, Jacquemus has transformed Carlo, the store at The Ocean Club, into an exclusive boutique showcasing their latest Spring-Summer 2025 collection. Guests can directly experience and explore Jacquemus’s ready-to-wear creations for both men and women.

In addition, Jacquemus has left its distinctive marks around the resort’s pool area. Lounge chairs, decorative pillows, sun umbrellas, and pool toys feature hand-painted stripes in black/white, yellow/white, blue/white, and red/white. To commemorate this collaboration, Jacquemus has designed an exclusive striped towel for Four Seasons, crafted in Portugal from 100% cotton.

Le Bristol Paris x Sporty & Rich

In September 2023, the iconic Le Bristol Paris hotel partnered with the fashion brand Sporty & Rich to launch a collection of luxurious travel-inspired clothing and accessories. This collaboration quickly captured the attention of high-end travelers, solidifying both brands as favorites among the elite.

“Within 48 hours, we were sold out online,” said Catherine Hodoul-Baudry, Director of Sales and Marketing of Le Bristol Paris. “We share the same clients with luxury brands, it means that they can benefit from our hotel frequentation. Our guests (accommodation but also food and beverage) are their guests as well.”

Throughout the campaign, Sporty & Rich showcased and sold their products at the exclusive Le Bristol Paris Boutique, providing guests with a unique shopping experience.

Four Seasons Resort The Nam Hai x Dior

Dior brings its 2024 Dioriviera summer collection to Four Seasons Resort The Nam Hai with a signature pop-up store this summer. The French fashion house infuses Four Seasons Resort The Nam Hai with vibrancy through its iconic Toile de Jouy Sauvage and Toile de Jouy Soleil patterns. Poolside, Dior-themed lounge chairs, pillows, and umbrellas enhance the luxury atmosphere and provide a stylish backdrop for photos.

Guests can explore a variety of fashion items, including ready-to-wear collections, handbags, shoes, jewelry, and other French house products displayed at the pop-up store. After shopping, they can indulge in Café Dior, enjoying sweet treats and refreshing cocktails. Inspired by travelling spirit and the art of living, this collaboration successfully creates an enchanting journey for resort's guests.

Aston Martin and Waldorf Astoria

In 2018, the announcement of an exciting global partnership between the renowned Waldorf Astoria Hotels & Resorts and luxury sports car manufacturer Aston Martin Lagonda surprised and delighted travelers. 

Guests at Waldorf Astoria are introduced to Aston Martin's latest models and enjoy VIP access to car exhibitions and international races. In 2019, Waldorf Astoria guests had the opportunity to test drive the newest Aston Martin models with expert assistance.

Simon Sproule, Vice President, Chief Marketing Officer, and President of Aston Martin Partnerships, remarked, “This partnership opens up new and exciting opportunities for both brands. Aston Martin Lagonda and Waldorf Astoria share a passion for creating extraordinary experiences for our customers, rooted in the joy of travel and exploration. Together, we can create memorable journeys that combine the best in global hospitality and the thrill of driving”.