Minotti opens its first Flagship store in Vietnam

Minotti is thrilled to announce the grand opening of Vietnam’s first monobrand store in collaboration with long-standing partner EuroStyle on May 17th, 2025 in Hanoi.

This event marks a pivotal moment in the luxury furniture market in the country, bringing the elegance of Made in Italy to a rapidly evolving region to redefine the landscape of high-end living.

Located in the heart of the Hoan Kiem district, at the crossroads of two of the main streets of the city, the new Minotti Hanoi flagship store stands out for its characteristic French colonial-style exterior, finely preserved, which invites visitors to enter a place merging Minotti’s distinct lifestyle with the great experience of Eurostyle, the brand’s exclusive distributor in Vietnam.

Designed by Minotti Studio - the company's creative department - the showroom is spread over two floors and sensitively interprets the local context, combining the genius loci and the brand’s DNA. The interiors, with great attention to detail, incorporate references to Feng Shui and Vietnamese culture, offering an immersive and authentic experience that respects the spirit of the place.

Once inside, at the entrance, two large living areas furnished with the Yves and Supermoon seating systems - by the talented designers Hannes Peer and Giampiero Tagliaferri respectively - are complemented by further proposals, along with the sculptural beauty of the Nico table, also by Hannes Peer.

Next to the reception area, a large wooden portal - in harmony with the others in the store - introduces a living area featuring the Horizonte seating system by Marcio Kogan / Studio MK27, which leads to a “design gallery”. The latter, conceived as a winter garden overlooking the city, evokes the sensation of being outdoors thanks to a glass ceiling and a mirrored wall that enhances the perception of space. Here are some designs for the open-air, including the Daylight seating system by Italian-Danish duo GamFratesi.

Roberto Minotti, Co-CEO Minotti

A staircase that combines the warmth of the wood with a refined lacquered finish takes visitors to the second floor of the store, where the display opens with a small atrium welcoming the Kendall armchair by GamFratesi. The design path continues with three different living areas and a master bedroom with the Yves Bed by Hannes Peer, framed by the elegance of white Travertino marble.

The showroom also offers personalised services to guide customers in selecting pieces that reflect their style. Indeed, on the second floor, a meeting room is dedicated to the development of interior design projects.

“The opening of our first flagship store in Vietnam, in partnership with EuroStyle, represents a historic moment for us,” commented Renato and Roberto Minotti, co-CEOs of Minotti. “Hanoi is a vibrant, dynamic city with a growing interest in design. We are excited to offer Vietnamese customers the chance to experience our lifestyle and proud to consolidate our presence in one of the most promising emerging markets in Southeast Asia for Made in Italy.”

“Through this partnership with Minotti, EuroStyle is committed to elevating the standards of design in Vietnam. The Minotti monobrand store represents a new chapter in the country’s journey towards embracing high-quality, sophisticated interior design.” said Mr Hoang Dang, CEO of EuroStyle. 

Perfectly in harmony with the local taste, the Minotti Hanoi flagship store emerges as a new, exclusive destination for contemporary furniture design, an expression of the style that has always distinguished the brand.