TAG Heuer unveils new boutique at Crescent Mall, Hồ Chí Minh
In a strategic move aimed at fortifying its presence in the thriving Vietnamese market, world-renowned Swiss luxury watch brand TAG Heuer proudly announces the grand opening of its latest boutique. Nestled in the heart of District 7, within the Crescent Mall in Ho Chi Minh City, the new establishment represents a leap forward for the brand, made possible through a partnership with leading luxury watch retailer The Hour Glass.
As a symbol of innovation, heritage, and modern luxury and spirit of the brand, the space boasts an expansive 42 square feet and features the brand’s latest design concepts - envisioned and crafted by TAG Heuer’s Swiss-based in-house design and architectural team, bringing forth the brand’s avant-garde spirit. At the heart of the boutique’s design is the celebration of the brand’s core values, which have been a part of TAG Heuer since its inception in 1860, such as high level of precision, passion for action, technology and innovation, all leading to reliability and trust in the brand.
The boutique’s striking exterior welcomes guests with vast open windows, offering a glimpse into the brand's latest offerings and pristine interiors. The interior is characterized by clean lines, premium materials, and a carefully curated colour palette of deep blue and bright warm yellow, contributing to an atmosphere that exudes warmth and luxury. The play of contrasting grey shades is accentuated by the flashes of the smoked mirrors, which complement the stone and wood elements adorning the flooring and walls, reminiscent of the brand’s Swiss heritage.
Upon entering, visitors can immerse in the world of TAG Heuer, as they will be able to discover a vast offering from the Maison, including the iconic TAG Heuer Carrera, Monaco and Aquaracer collections. Additionally, the boutique features a digital selection from the Connected collection.
Brice Tchaplyguine, TAG Heuer Managing Director of Asia Pacific markets says:
“Vietnam is one the fastest growing economies in Asia. This boutique opening in Ho Chi Minh City marks a significant moment for our brand expansion in this part of the world. Our concept has been carefully crafted to resonate with our TAG Heuer community. Upon entering, our customers will immerse themselves in the DNA of the Maison – a modern design with elements that pay tribute to TAG Heuer’s rich heritage and motorsport history.”
Tran Thanh Hai, The Hour Glass Vietnam General Manager, expressed his enthusiasm for the partnership, stating: “The Hour Glass is pleased to celebrate a new milestone with the opening of the new boutique. It is a testament to the growing partnership with TAG Heuer in Vietnam and we look forward to welcoming our friends and clients to explore this exciting universe.”
|
About TAG Heuer TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessy Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland, and with four production sites, TAG Heuer has 1,860 employees and is active in 139 countries. TAG Heuer products are available online at www.tagheuer.com for select countries and in 260 boutiques and 2,300 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer. |
