TuneCore Teams Up with Radisson RED Da Nang Hotel to Support Southeast Asian Music

TuneCore Southeast Asia, the leading independent development partner for self-releasing artists - owned by Believe, one of the world’s leading digital music companies - and Radisson RED Da Nang Hotel, part of the Radisson Hotel Group, just announced a new partnership and collaboration supporting multiple music industry initiatives in Vietnam and Southeast Asia.

This partnership not only serves to increase brand visibility for both TuneCore Southeast Asia and Radisson RED, while also boosting cultural and entertainment value in Da Nang. It's a hands-on approach to creating new avenues of support for the music scene by bringing the hospitality sector.

The collaboration establishes a framework for joint activities to be held at Radisson RED Danang throughout the coming year, including:

• TuneCore Workshops: Bi-monthly educational sessions for musicians and industry professionals.
• Tune It Up Da Nang: Songwriting camps for Vietnamese and Southeast Asian artists.
• TuneCore Presents: Music showcase events featuring local and international artists.

Nicole Weitsz, Curator Aka General Manager at Radisson RED Da Nang, and Cyrus Chen, Head of TuneCore Southeast Asia, sign a partnership agreement in Da Nang.

Cyrus Chen, Head of TuneCore, Southeast Asia, commented: "Partnerships beyond the traditional music ecosystem, like this one with Radisson RED, are increasingly important for artist development and industry sustainability. This collaboration provides tangible resources – including access to professional venues, new audiences, and logistical support – enabling us to deliver valuable programs, such as workshops, songwriting camps, and showcases, directly within the community. Starting in Da Nang, we aim to demonstrate a model that can be extended to support artists across all of Southeast Asia."

Nicole Weitsz, Curator AKA General Manager at Radisson RED said: “This partnership with TuneCore Vietnam is incredibly exciting for Radisson RED Da Nang, as it deeply aligns with our brand's focus on music, art, and fashion to deliver unconventional experiences. By supporting local artists, we're not only fostering the city's creative spirit but also curating a more authentic and immersive stay for our guests. We're transforming our hotel into a dynamic stage where local talent shines, strengthening our community ties, and solidifying our reputation as a vibrant hub that offers truly unique and memorable cultural encounters.”

TuneCore is hosting a new series of bi-monthly workshops at the Radisson RED Da Nang, designed to support independent music artists.

This collaboration, designates Radisson RED Da Nang as the venue partner for TuneCore's events, providing dedicated spaces, comprehensive event organization, and technical support, alongside accommodation assistance for participating artists and experts. TuneCore will spearhead the artistic vision, managing program content, artist and expert recruitment, and ensuring the highest artistic quality, with both parties jointly developing compelling communication strategies.

Kicking off as a pivotal pilot program in Da Nang, this innovative partnership is poised for significant expansion, with ambitions to introduce similar groundbreaking initiatives to other vibrant markets throughout Southeast Asia, cementing their shared commitment to empowering the region's dynamic music ecosystem.