Vietnam opens its first monobrand Girard-Perregaux boutique in Ho Chi Minh City

Girard-Perregaux, the renowned Swiss watchmaker, has officially opened its first monobrand boutique in Vietnam, located in the heart of the vibrant metropolis – 129 Dong Khoi, District 1, Ho Chi Minh City. This milestone marks a significant achievement for both Girard-Perregaux and The Hour Glass, the esteemed watch retailer operating the boutique in Vietnam.

Mr. Vuong Thong Nguyen, Regional Brand Director of Girard-Perregaux SEA & Pacific (left) and Mr. Tran Thanh Hai, General Manager of The Hour Glass Vietnam

The first in Vietnam

Nestled in the most prestigious shopping district, Girard-Perregaux Boutique offers a unique and immersive experience for watch enthusiasts, showcasing the brand’s rich heritage and watchmaking expertise. This new opening not only expands Girard-Perregaux's presence in Southeast Asia but also highlights the growing importance of the Vietnamese market in the watch industry.

First launched in 1975, the Laureato was the first watch to feature an integrated bracelet and movement manufactured within the brand.

Present at the opening event were Vuong Thong Nguyen, Regional Brand Director of Girard-Perregaux SEA & Pacific, and Mr. Tran Thanh Hai, General Manager of The Hour Glass Vietnam, as well as the media, esteemed partners, and distinguished watch enthusiasts.

Mr. Vuong Thong Nguyen gives speech at the opening event the first Girard-Perregaux monobrand boutique in Vietnam

The Hour Glass and Girard-Perregaux have been tight partners for years. It speaks volumes about the mutual dedication and common principles. The opening of the brand-new Girard-Perregaux Boutique in Ho Chi Minh City was a priority following demands of their customers, and it's all thanks to the unwavering efforts of The Hour Glass team and the timeless charm of Girard-Perregaux watches. Tran Thanh Hai, General Manager of The Hour Glass Vietnam, shared:

"This milestone not only shows how much Vietnam loves Girard-Perregaux's craft and spirit but also shines a light on the exciting path our partnership is taking. We're thrilled about what lies ahead and the ongoing adventure of Girard-Perregaux and The Hour Glass in Vietnam.”

Since its inception, Girard-Perregaux has been very committed to relations with international markets and this opening confirms the manufacture’s desire to offer a special experience to its customers, opens a new chapter in its relationship with Vietnam in collaboration with the partner The Hour Glass

In this new 55sqm estate, our Vietnamese friends and watch lovers will enjoy discovering our timeless creations such as the Bridges or the Laureato collections, and share their common passion for Haute-Horlogerie.

 Vuong Thong Nguyen, Regional Brand Director of Girard-Perregaux SEA & Pacific, emphasized:  

"The Boutique is not only a destination for collectors to meet but also a space infused with inspirations from the mountains and city of La Chaux-De-Fonds, Switzerland; the city we are from which is recognised as a UNESCO World Heritage.”

Girard-Perregaux DNA in the boutique

The choice of organic material such as wood and stones, the interplay of lights and shades, as well as visible or hidden shapes take inspiration in the origin city of La Chaux-De-Fonds.

Indeed, the mountain city is recognized at the UNESCO world heritage as back in the 18th century, the city was destroyed by a fire and rebuilt for watchmaking. The streets were rebuilt parallel, proportions finely calculated and orientated in a way that each workshop could benefit from sunlight all day long no matter the period of the year.

The Boutique showcase multiple nods to this unique architecture from the entrance with a large mirror display reflecting lights to the more intimate seated area decorated by a grand blade wall representing the streets of La Chaux-De-Fonds.