Khai trương showroom Monobrand đầu tiên của Visionnaire tại Việt Nam

EuroStyle announces the opening of Vietnam’s first monobrand showroom of Visionnaire, the world-renowned Italian meta-luxury design brand, at EuroStyle Saigon on June 7th, 2025.

Located in the heart of Thao Dien, this showroom marks a significant milestone in the evolution of high-end living in Vietnam, offering an immersive experience that blends artistry, innovation and heritage.

A strategic and renewed partnership

The opening of the Visionnaire monobrand showroom in Vietnam is the result of a partnership between two leaders in the luxury interior design industry: Visionnaire, a global icon of bespoke Italian craftsmanship and EuroStyle, Vietnam’s pioneer and market leader in the field of high-end living and branded real estates. Together, they aim to redefine the landscape of refined living by offering exclusive design solutions that cater to the sophisticated tastes of Vietnamese clients.

EuroStyle’s strategy focuses on curating an unparalleled selection of luxury brands that embody innovation, heritage and timeless elegance. The collaboration with Visionnaire is a testament to this vision, bringing the brand’s distinctive "Meta-Luxury" philosophy to Vietnam, a concept that transcends material value to embrace authenticity, exclusivity and cultural legacy.

This partnership aligns with EuroStyle’s broader vision of transforming Vietnam into a hub for world-class design and refined interiors. By introducing distinguished European brands like Visionnaire, EuroStyle seeks to elevate the standards of high-end living, offering discerning clients unparalleled access to bespoke designs, artisanal craftsmanship and innovative concepts. The collaboration not only reflects EuroStyle’s commitment to excellence but also paves the way for a more refined and sophisticated approach to interior design in Vietnam.

Crafting a new dimension of design

Since its inception, Visionnaire has defined the height of Italian meta-luxury in interior design, crafting timeless collections that exemplify the artistry of Italian craftsmanship and bespoke solutions. With a presence in over 60 countries, the brand is synonymous with craftmanship, heritage and a lower-impact approach. The Ho Chi Minh City showroom embodies this DNA, offering an immersive environment where visitors can explore Visionnaire’s curated collections and bespoke creations.

Inspired by its "Meta-Luxury" philosophy, the showroom is designed not just as a retail space but as a cultural hub for design enthusiasts. Each piece displayed is a testament to Visionnaire’s meticulous attention to detail, the use of noble materials and an unwavering commitment to Italian craftsmanship. The space highlights how luxury is evolving beyond mere aesthetics, becoming an expression of personal identity, artistic vision and sustainable innovation.

Không gian sự kiện khai trương showroom Visionnaire Saigon

Lấy cảm hứng từ triết lý "Meta-Luxury", showroom Visionnaire Saigon không chỉ đơn thuần là một không gian trưng bày mà còn là nơi giao lưu dành cho những người đam mê nghệ thuật và thiết kế. Mỗi sản phẩm trưng bày là minh chứng cho sự chú trọng tỉ mỉ đến từng chi tiết, việc sử dụng các chất liệu cao cấp và cam kết bền bỉ với nghệ thuật thủ công Ý của Visionnaire. Không gian này cho thấy sự phát triển của khái niệm xa xỉ vượt ra ngoài giá trị thẩm mỹ đơn thuần, trở thành sự thể hiện của bản sắc cá nhân, tầm nhìn nghệ thuật và tinh thần đổi mới bền vững.

Showcasing exclusive collections

Visionnaire showroom at EuroStyle Saigon is a celebration of the brand’s distinctive design philosophy, where furniture transcends function to become a true work of art. Each setting within the showroom is thoughtfully curated to reflect Visionnaire’s ability to harmonize organic forms, refined materials and contemporary artistry. Visitors will experience an elegant fusion of bold architectural lines, exquisite craftsmanship and refined finishes, all meticulously designed to create a sophisticated yet inviting ambiance.

Inside the display are showcased some of the Hero Products of the brand, such as the Babylon Rack sofa or the Kerwan dining table by Alessandro La Spada – where the curvature of its marble legs represents a true innovation in terms of sustainability and material waste. Showcased also the Shibari armchair by Studiopepe and the Pavone by Marc Ange inspired by ancient bestiaries and the fragile yet captivating beauty of the peacock- This piece represents the first Art Design product of the brand, presented for the first time in Design Miami in 2019.

A destination for design excellence  

Beyond showcasing its exclusive collections, Visionnaire showroom at EuroStyle Saigon serves as a creative platform for architects, designers and luxury connoisseurs. Visitors will have the opportunity to engage with EuroStyle’s team of expert consultants, gaining access to personalized design solutions that cater to unique lifestyles and spatial needs.

By establishing this monobrand showroom, EuroStyle and Visionnaire reaffirm their commitment to redefining high-end living in Vietnam. This collaboration is more than a retail expansion—it is an invitation to experience a new dimension of elegance, where design is an art form and every piece tells a story of heritage, craftsmanship and innovation.