International mattress brand Serta enters the Vietnamese market

With a legacy of over 90 years of pioneering sleep solutions, Serta has made its mark in 150 countries and is now bringing its world-class products to Vietnam.

Famous sleep improvement brand

Serta has long been a champion of comfort, and its team of sleep design experts reveals their commitment across the product portfolio. The award-winning and globally celebrated Perfect Sleeper and iComfort collections are designed to make sleep a genuinely luxurious experience.

Serta's journey to becoming the #1 mattress manufacturer in the United States, coupled with accolades such as being named America's Most Recommended Mattress, Pillow, and Box Spring brand by the Women's Choice Awards, attests to its dedication to delivering premium sleep experiences.

Bringing unique experiences to the Vietnamese market

For the Vietnamese market, Serta is bringing premium materials like wool and silk, along with their innovative Smart Body Zoning system and ViroSafe technology.

Serta, with its extensive range of exclusive mattress technologies and strategic manufacturing in Indonesia, is well-prepared to meet the evolving needs of Vietnamese customers who are showing increased preferences toward sustainability, premiumization, and healthcare.

In Vietnam, Serta introduces three distinctive mattress collections – Perfect Sleeper, iPedic, and Celestial – each meticulously crafted by skilled artisans. The Celestial collection features the luxurious Freya mattress, incorporating premium materials such as Auto Response HD Gold Coils, horsehair, and Talalay Latex from the Netherlands.

Serta's most popular mattress, the iBalance from the iPedic collection, features a 7-zone pocket spring system and is crafted to cater to the specific needs of one's body while promoting a healthy spine. The Belgium Knit cover and latex layer add an extra level of delightful comfort. All Serta products available in Vietnam have a distinctive feature - they are crafted with great skill and attention to detail. Specifically, the springs used in Serta mattresses are manufactured using high-quality Japanese steel.

"Serta is constantly improving technology and materials to improve sleep. Hopefully we can contribute to helping customers maintain good health with a healthy lifestyle," said Ms. Vy Nguyen, the Marketing and Sales Manager of Serta Vietnam.

In addition to supplying individual consumers, Serta provides high-quality mattresses to renowned 5-star hotel chains worldwide. This further explains Serta's decision to expand into Vietnam, where the robust travel and tourism sector is anticipated to grow at a CAGR of 8.81%.

Those looking to improve their sleep health and upgrade their mattress can purchase Serta mattresses at Vua Nệm stores nationwide.